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CA And Yahoo! Team Up To Integrate And Distribute Products To Address Internet Security And Protect Consumers Online

CA, Inc. recently announced a distribution agreement with Yahoo! Inc. to deliver a co-branded version of its Yahoo! Toolbar with the upcoming releases of all CA Home/Home Office products including its upcoming CA Internet Security Suite Plus 2008. The company also announced that CA Anti-Spyware will continue to power the Anti-Spy function of Yahoo! Toolbar, providing toolbar users with free, comprehensive protection against a wide range of spyware, adware, keyloggers, browser hijackers and other threats.

In addition to providing comprehensive protection against viruses, hackers, spyware, spam, and identity thieves with CA Internet security software, the CA/Yahoo! toolbar will offer CA Home/Home Office customers the opportunity to enhance their Internet experience with a more convenient desktop search, simple customization of toolbars, email alerts, and easy access to CA links and services.


Ask Jumps, Google Slips and Yahoo Leads American Customer Satisfaction Index for Search

For the first time, Yahoo has beaten Google in the annual University of Michigan American Customer Satisfaction Index (ACSI). The survey measures U.S. consumer satisfaction across a broad range of business and product categories including "e-business," which covers search. The survey asks a statistically representative sample of consumers to rate their experiences with portals and search engines according to a number of criteria, which produces an overall satisfaction score on a 100 point scale. The search/portal category has been rated since 2000. Until this year, Google has always lead the ASCI since the first year the index included it, in 2002.

Among the top engines, Ask saw the largest gains in satisfaction (5.6%) while Yahoo emerged as the overall winner, beating Google by a single point.


AdMob Launches Mobile Advertising Unit for Apple iPhone and Signs 15 Publishers to Serve iPhone Specific Ads: ...

AdMob, the world's largest mobile advertising marketplace, announced today that it has launched a new advertising unit to help brands and companies reach the hundreds of thousands of new Apple iPhone users and take advantage of the unique capabilities of the iPhone. The new ad unit will also help AdMob's network of over 2,000 publishers monetize their iPhone traffic, with fifteen publishers already signed up who develop iPhone-specific content. .



 

 

 

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